Overpriced courses – pet peeve of the week. With yet another guru launch this week and again a 2k pricetag!
So the general Internet Marketing Guru’s pattern is currently this…
Well they may be raking in the millions, but its still overpriced average pap for the main part.
Their faulty logic works something like this:-
The fault here is that their course is average but those that spent 2k on a course are going to give it a big try. So they can justify the spend. More likely they are afraid to admit to themselves they made an expensive mistake.
By and large, any course will get ‘some’ good students. Students who were ready for anything. Students that get off their behinds and do something. These will generate enough cash to buy again – and you get your repeat customers. There are also a significant number who didn’t and won’t. Those customers will be lost forever.
It’s building a business out of clay. I can see some people doing this wondering why their sales are drying up after a few products and courses are released.
Running the numbers also shows a huge investment (almost 1k a month) in the front end. This needs a huge dosh of cash to churn the system. It needs lots of Ads to get lots of signups, to get lots of buyers. A lot of them are just jumping on the next shiny thing. You need a lot of cash to feed this machine.
Additionally, the advisors suggesting this setup to other ‘entrepreneurs’ are raking it in. People use ‘their’ systems to do this so they get double bubble… “sell a course to use my $99 a month system!”
The only reason I can see for using these systems is lack of technical knowledge. It does take time to develop (sic) but at what long term cost?? Given I’ve got Sendy, node-red and thrive themes I can replace all that setup and the data is my own.
I still need to develop a brilliant taguchi/bayes/bandit optimiser tool but I’ll get there.
Oh and build an average 2-4 hour course!